A website is a collection of related web pages that are accessible on the internet through a specific address called a URL (Uniform Resource Locator), such as www.google.com or www.wikipedia.org.

Simple Explanation:

Think of a website like a digital book that you can open on your computer, tablet, or phone. It can contain:

• Text (articles, news)

• Images

• Videos

• Links (to other pages)

• Forms (like login or contact forms)

Main Components of a Website:

1. Domain – The website’s unique address (e.g., www.instagram.com).

2. Hosting – The online space where website files are stored.

3. Web Pages – The different parts of the website, like Home, About Us, Contact, etc.

4. Content – The actual information on the pages: text, pictures, videos, etc.

Types of Websites:

• Personal Website – For blogs or portfolios.

• Company Website – To showcase a business.

• Online Store (E-commerce) – For selling products (e.g., Amazon, Shopee).

• Social Media Sites – Like Facebook, Instagram.

• News Portals – Like CNN, BBC.

✅ Functions of a Website:

1. Information Sharing
   A website provides information to users, such as company details, news, product descriptions, or educational content.

2. Communication
   Websites allow communication between businesses and customers through contact forms, chat, or email.

3. Marketing and Promotion
   Websites are powerful tools to promote products, services, or personal brands.

4. E-commerce (Online Selling)
   Websites allow businesses to sell products or services directly online (e.g., online stores).

5. Brand Building
   A website helps build trust and credibility by presenting a professional image.

6. Customer Support
   Websites can provide help through FAQs, live chat, or support pages.

✅ Benefits of a Website:

1. Available 24/7
   Users can access your website anytime, from anywhere in the world.

2. Wider Reach
   A website allows you to reach a global audience, not just local customers.

3. Cost-Effective
   It’s cheaper than traditional advertising and can bring long-term results.

4. Increases Visibility
   People can find your business or content through search engines like Google.

5. Builds Credibility
   Having a website makes a person or business look more professional and trustworthy.

6. Showcases Products or Services
   You can display your offerings in detail with images, videos, and descriptions.

✅ Functions of Meta Ads:

1. Promote Products or Services
   Meta Ads help businesses showcase their products or services to a wide and targeted audience.

2. Increase Brand Awareness
   Ads can introduce your brand to new people and keep it top-of-mind for existing customers.

3. Drive Traffic to Website or App
   Meta Ads can direct users to your website, landing page, or mobile app for more information or to make a purchase.

4. Generate Leads and Sales
   You can collect user data (like emails) or encourage direct purchases through lead generation or conversion ads.

5. Engage with Target Audience
   With interactive formats (like polls, carousels, and stories), Meta Ads encourage user interaction and engagement.

6. Retargeting
   Meta allows you to re-target people who have already interacted with your business (e.g., visited your website but didn’t buy).

✅ Uses / Benefits of Meta Ads:

1. Highly Targeted Advertising
   You can target users based on location, age, gender, interests, behavior, and even custom audiences.

2. Cost-Effective
   You can set your own budget and pay only for results (like clicks, views, or conversions).

3. Access to a Huge Audience
   Meta platforms have billions of users—your ads can reach many potential customers.

4. Real-Time Performance Tracking
   Meta Ads Manager lets you track how your ads are performing (clicks, sales, cost per result, etc.).

5. Multiple Ad Formats
   Meta offers video ads, image ads, carousel ads, story ads, reels ads, and more—great for creativity.

6. Business Growth
   Whether you’re a small business or a large company, Meta Ads help grow your customer base and increase revenue.

✅ Functions of Google Ads:

1. Increase Website Traffic
   Google Ads helps drive targeted users to your website by showing your ads when people search for relevant keywords.

2. Generate Leads and Sales
   You can run campaigns to capture leads (emails, signups) or drive direct sales through your website.

3. Promote Products or Services
   Ads appear in search results, YouTube, Gmail, and other partner sites to promote your offerings.

4. Boost Brand Awareness
   Google Display and YouTube ads help your brand stay visible across millions of websites and apps.

5. Reach the Right Audience at the Right Time
   Google Ads shows your ad to people actively searching for what you offer—making it highly effective.

6. Track and Measure Performance
   You can monitor how your ads perform in real-time and make data-driven decisions.

✅ Uses / Benefits of Google Ads:

1. Precise Targeting
   Target based on keywords, location, language, device, audience behavior, and more.

2. Flexible Budgeting
   You can start with any budget and only pay when someone clicks (PPC = Pay Per Click).

3. Fast Results
   Unlike SEO, Google Ads can give instant visibility on the first page of search results.

4. Various Ad Formats
   Includes:

   • Search Ads (text ads in Google Search)

   • Display Ads (image/video ads on websites)

   • Shopping Ads (product listings)

   • Video Ads (on YouTube)

   • App Promotion Ads

5. Retargeting
   Show ads to users who have previously visited your site but didn’t convert.

6. Increase Local or Global Reach
   You can target people near your business (for local reach) or expand internationally.

🆚 Google Ads vs Meta Ads – Quick Comparison:

🔹 What is a Business Profile?

A Business Profile is a professional online presence or listing that represents a business. It includes key details like name, location, services, contact info, website, and hours of operation.

Example: A Google Business Profile (formerly Google My Business) shows your business on Google Search and Google Maps.

Functions of a Business Profile:

1. Provide Business Information
   Displays essential details like address, phone number, hours, website, and services.

2. Improve Online Visibility
   Helps your business appear in search engine results (e.g., Google Search & Maps).

3. Build Trust and Credibility
   A complete and verified profile makes your business look legitimate and trustworthy.

4. Customer Communication
   Allows customers to contact you directly via phone, chat, message, or even book appointments.

5. Display Customer Reviews
   Show feedback and ratings from customers to build social proof.

6. Showcase Products and Services
   Upload photos, menus, services, prices, and promotions.

Benefits / Uses of a Business Profile:

1. Attract More Customers
   People searching for businesses like yours can easily find and choose you.

2. Local SEO Boost
   Appears in local search results and on Google Maps—great for foot traffic and local visibility.

3. Free Marketing Tool
   Platforms like Google Business Profile are free but very powerful for attracting customers.

4. Gain Customer Insights
   See how many people viewed your profile, clicked your phone number, asked for directions, etc.

5. Improve Customer Engagement
   Respond to reviews, answer questions, and share updates or promotions.

6. Stand Out from Competitors
   A well-optimized profile with great photos and reviews can make your business more appealing.

📝 Examples of Business Profile Platforms:

• Google Business Profile (Google Maps/Search)

• Facebook Page (for businesses)

• Instagram Business Account

• LinkedIn Company Page

• Yelp, TripAdvisor, and others depending on your industry